Charlie Greenberg
Senior Product Marketing Manager at Software AG
Recent posts
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App & Data Integration -
App & Data Integration
Make B2B integration flexible AND innovative
When it comes to B2B Integration technology and partner management, you have to be careful what you choose to label as old, new, or out of date. I recently heard someone advising EDI and supply chain specialists to be wary of employing out-of-date messaging standards. Which is interesting, when you consider the now widely used ANSI X12 and Un/EDIFACT document standards that… -
App & Data Integration
APIs drive digital business
Do you remember the old cable TV channel guide? The one using a scroll-down, near monochrome, tabular listing of current available series, sporting events and new-release movies? Do you recall how long it took you to sift through that guide to find something you might actually enjoy watching? To quote from almost any film populated by Robert DeNiro and Joe… -
App & Data Integration
With B2B Partner Onboarding, Faster is Better
As the saying goes, there is no need to reinvent the wheel! But try telling that to early automobile drivers who literally threw off their chains in favor of rubber winter tires. Try telling that to their children who were able to forego owning two complete sets of tires by purchasing just one set for all seasons. Now consider the ageless topic… -
App & Data Integration
Stop Building the Wrong APIs
The oft-repeated phrase (from the film Field of Dreams), “If you build it, [they] will come” does not apply to APIs. If you build the wrong APIs, or prematurely release one before you have had sufficient input and collaboration, no one will come. So, rather than build a baseball field that remains empty, you want to build one that attracts the… -
App & Data Integration
Partner Must-haves for SaaS-based B2B
Fast on-boarding, scalability, hybrid connectivity – these are the prerequisites for B2B integration and require a trustworthy SaaS partner. What do on-boarding, scalability and hybrid connectivity have to do with B2B? Slow onboarding means a clothing manufacturer undermines the synchronized launch of its own new sportswear line, because its retail channel partners were not fully on-boarded with the supply chain. A lack… -
App & Data Integration
The Unparalleled Lovability of MFT
You gotta love MFT (Managed File Transfer). Or at least give it a try. After all, MFT is application-agnostic, welcoming all flat-file creators and users alike with open arms - not to mention open standards. MFT doesn’t require a huge store of EDI business documents or transaction types. Nor does it put pressure on you to join any uppity industry… -
App & Data Integration
Why 2020 will be Big for B2B in the Cloud
Long-neglected on-premises B2B integration is about to be given a new lease on life next year – in the cloud. On-premises B2B integration has been around for so long that companies sometimes forget where the server is located. Chugging along like the little engine that always could, we treat B2B like the proverbial light bulb, taking it for granted that our EDI… -
App & Data Integration
B2B Integration: How to quickly onboard a burger
Picture an imaginary (but likely) Fortune 500, fast-food organization with over 500 locations and franchises in North America. Consider that HQ (i.e. the franchisor), insists that all locations and franchises collectively use over 2,000 suppliers in order to maintain the consistency (flavor, texture, packaging etc.), of their highly celebrated and popular fast-food offering. Imagine that in the course of regularly… -
App & Data Integration
Accelerate the Speed of B2B Integration
Even in the dark and geeky recesses of R&D, or in the hearts of the pridefully technical product managers, deep down they all yearn to hear from end-users that what they’ve developed and created - is easy to use. Ask EDI specialists and daily users of automated partner management integration solutions and they’ll tell you: “Please don’t make my daily…
