Dawn Colossi

Dawn Colossi

Chief Marketing Officer at Software AG

Recent posts

  • Executive Voices

    From talk to action: How Software AG is leading with customer experience

    Think about the last time you had a negative interaction with a business. Maybe it was at a store, or you were trying to deal with a product that stopped working — or maybe it was with an airline or even a restaurant. Do you remember how that experience felt? How fast would you choose to work with that company…

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  • Executive Voices

    Greenwashing — How to avoid misleading claims

    Not long ago, sustainability was a buzzword that had little to do with a company's bottom line. Today, it's at the heart of everything — from investor relations and compliance to brand reputation and innovation. The importance of being "green" means companies are trying harder than ever to convince customers they are helping the planet by choosing their products. Yet…

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  • IoT

    Why electric motorsports are a breeding ground for technophiles

    At the Zolder circuit racetrack in Belgium, a purple and white vehicle speeds by with a whirr. It’s the Mitsu-Bachi F110e—an all-electric powered race car with a 130 KW motor allowing acceleration to 210 km/h. Its purpose? Other than to win? It is to reimagine a 135-year-old sport into one that is sustainable, inclusive and democratized, with the world’s first…

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