Dawn Colossi

Chief Marketing Officer at Software AG

Recent posts

Executive Voices
Greenwashing — How to avoid misleading claims
Not long ago, sustainability was a buzzword that had little to do with a company's bottom line. Today, it's at the heart of everything — from investor relations and compliance to brand reputation and innovation. The importance of being "green" means companies are trying harder than ever to convince customers they are helping the planet by choosing their products. Yet…
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IoT
Why electric motorsports are a breeding ground for technophiles
At the Zolder circuit racetrack in Belgium, a purple and white vehicle speeds by with a whirr. It’s the Mitsu-Bachi F110e—an all-electric powered race car with a 130 KW motor allowing acceleration to 210 km/h. Its purpose? Other than to win? It is to reimagine a 135-year-old sport into one that is sustainable, inclusive and democratized, with the world’s first…
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