
Sanjay Brahmawar
CEO of Software AG
Recent posts
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Executive Voices
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Executive Voices
Cooking up a Superior Customer Journey
Making your customers feel valued and engaged is a top priority for organisations today. This is why, at the Adobe Summit EMEA this week in London, I announced a partnership that makes personalisation at scale a reality for enterprises. I’ve been looking forward to this moment since I met Shantanu Narayen, CEO of Adobe in March. We discussed potential synergies to bring together Adobe… -
Executive Voices
How to Deliver a Personalised Customer Experience
Today, every company is facing what seems like a tidal wave of customer expectations. Your customers expect you to instantly recognize them and offer them a totally unique, personalised experience. Doing this at scale can mean the difference between winning and losing. After all, customers are the lifeblood of every organisation. So what is standing in the way of providing… -
Executive Voices
What does Freedom Mean to you?
Freedom is a powerful word. To some it means independence. To others, it means the ability to act and speak freely - or to go where they wish. At Software AG, we define freedom in terms of our customers. Our customers trust us to provide them with the freedom to choose their technology, to integrate, to innovate. Businesses today have… -
Executive Voices
Helix – a New Pathway for Software AG
Today is a busy and exciting day for Software AG. It’s Q4 and FY 2018 Earnings Day for us – and ordinarily that means a status update on our financial progress and our ambitions for the year ahead. But even though today is only my second quarterly Earnings Day as Software AG CEO, today’s announcement has a different, bolder flavor. Sure,… -
Executive Voices
Software AG is Making Integration Easier
I am excited to announce that Forrester has named Software AG as a Leader in Strategic iPaaS and Hybrid integration. Software AG received the top score in the “current offering” category and the highest score possible in the “market presence” category among the vendors evaluated in The Forrester Wave™: Strategic iPaaS And Hybrid Integration Platforms, Q1 2019. With a market estimated to…