Alex Grawe
Consultant, Product Marketing
Recent posts
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IoT -
IoT
Climbing the IoT maturity curve: Think big, start small, and move fast
For equipment makers, the value of building smart connected products is clear: IoT helps you gain insights into how your products are used, predict when maintenance is needed, and boost machine performance. You realize a great physical product is no longer enough—instead, ‘as-a-service’ business models help you stay closer to customers and gain a competitive advantage by creating new revenue… -
IoT
The Rise of Equipment as a Service: From new technology to new business models
Over the past 10-15 years, tech companies have leveraged the power of the cloud to introduce the Software as a Service business model. Rather than selling long-term licenses to products that then need to be deployed within the customer’s infrastructure, customers can stream the software online, so they only pay for what they use, when they use it. Instead of… -
IoT
Unlock the business value of IoT using performance management
The Internet of Things (IoT) had enormous potential to change all our lives. But to maximize the value of connected devices and speed up service delivery, it is essential to have control at scale with real-time usage and performance metrics. It goes without saying that equipment manufacturers will sell more machines if they can provide integrated solutions to enable their… -
IoT
Smart Field Services: Happier customers and higher profits
Have you adopted IoT and are looking to increase aftermarket services revenue or control cost-of-service visits? Leveraging smart field services can improve productivity, reduce downtime, and turn data from connected "things" into predictive actions and new business initiatives. The pandemic reshaped the entire service landscape and accelerated digital transformation as enterprises looked for smarter, safer ways of supporting customers. However,… -
IoT
Think big and start small: Kick off with IoT remote monitoring
The Internet of Things (IoT) brings amazing opportunities for enterprises to connect devices, streamline operations, open new revenue streams, and better satisfy customer demands. But many are still frustrated by their early IoT attempts and fail to get the results promised. Why? Because often, business objectives have not been carefully thought through. For equipment makers, the value of IoT is…
