Paz Macdonald

Chief Marketing Officer at Software AG

Recent posts

Executive Voices
Putting customers first: Our new website and brand story
“Don’t judge a book by its cover" is an English saying that means one shouldn't prejudge something by its outward appearance alone. Some of the greatest stories in modern times have been blighted by a bad first edition book cover; The Great Gatsby, The Hitchhikers Guide to the Galaxy, The Catcher in the Rye plus many more. Once readers got past the cover…
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Executive Voices
Our World of Living Connections
The importance of brand cannot be overstated; a brand defines a company’s core values and offers a guide to choosing the best, from the best. Brand also has a clear and measurable link with the share price of your company; strong brands massively outperform stock market benchmarks in terms of shareholder returns. At Software AG, our 50-year heritage, our reputation for quality…
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