Duncan Burford

Duncan Burford

Head of Global Media Relations at Software AG

Recent posts

  • Executive Voices

    When the economy tightens, don’t pull the purse-strings on tech investment

    Economic challenges force decision making down paths traditionally related to cost reduction and/or efficiency finding. But in the last few years – specifically those defined by the COVID-19 pandemic – it has become clearer that investment in the right technology can help organizations to overcome many of their most pressing challenges. So where does that leave the technology industry? We…

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  • Executive Voices

    Your path to sustainability goes through digital transformation

    When faced with tough choices – starter or dessert, Beatles or Stones, beach or mountains – it’s so satisfying to be able to say “both.” And yet in business and technology decisions, we often feel compelled to sacrifice one very deserving and valuable course of action for another. Sometimes the pathway to having the best of both is shrouded with…

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  • News

    A wake-up call for the business world

    The shutdown of offices, retail outlets and other businesses around the world has been an inevitable consequence of a human tragedy. It’s also been a loud wake-up call for organizations, who are seeing the value of a digital technology strategy. Covid-19 has changed the face of business. Employees are working from home, using connected applications like never before. Manufacturers are…

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