Subhash Ramachandran
Senior Vice President, Product Management at Software AG
Recent posts
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Integration & APIs -
Integration & APIs
How to create frictionless customer experience
Customer experience truly is king, and brands that create seamless, personalized customer flows will have the keys to the castle. According to a recent Gartner survey, customer experience drives over two-thirds of customer loyalty. It beats brand and price combined. Why, then, haven’t brands created frictionless experiences that flow between devices, from online to offline, from server to cloud? The… -
Integration & APIs
Integration Lets your True Colors Shine Through
Fall is my favorite season. As the leaves change color, it is time for you to warm up with a cup of pumpkin spice latte and join us at our annual virtual Product Release on Oct 8-10. I think you will find that this year’s innovations in integration will give you the impetus and ability to let your organization’s true… -
Integration & APIs
WebMethods.io: Greater than the sum of its Parts
From app to edge, integration takes data from across the enterprise, unlocks it from silos, and stitches it together seamlessly to enable the enhancement that organizations need to differentiate their offerings. Businesses today have a huge challenge with data; it is stuck in company siloes or different databases. Integration is the key to unlocking the value of that data and… -
Integration & APIs
What does Freedom as a Service mean to Integration?
Freedom and democracy are two sides of the same coin - much like APIs and integration. The issue that organizations face today is that their data is not free; it is locked away in siloed systems that are hard to reach. Lack of access to this valuable information prevents them from innovating. While APIs can free your data, integration can… -
Integration & APIs
Integration is more than Connecting Apps
There are literally millions of apps in the world; for a start, mobile phone apps alone number over 2.0 million. There are applications for back office payments, apps for risk management, customer relationship management and enterprise resource planning applications. There are third party apps and proprietary apps. There are vanilla apps and custom apps. You get the picture… If tossing your… -
Integration & APIs
2019: Integration is COOL – APIs stay HOT
In 2019, integration has finally emerged from the shadows of IT and is pushing to the forefront by business users who want their DIY tools and by millennials who ask “Where’s my app?” Meantime, APIs are coming out of their geeky technical shadows and foremost on the minds of CxOs as a hot technology trend that they want to leverage. …
