Latest Brand posts.

I remember first reading about business disruption in Clayton Christensen’s book The Innovator’s Dilemma. He argues that companies like Uber may have caused seismic shifts in their industries by digitalizing existing industries, but they did not disrupt the industries. True disruptors come…

In the natural world, everything is interconnected; trees create the oxygen that you breathe, the sun feeds the plants that nourish you. This is the concept of biodiversity, which is vital to the survival of all life on earth. Today…

“Don’t judge a book by its cover" is an English saying that means one shouldn't prejudge something by its outward appearance alone.  Some of the greatest stories in modern times have been blighted by a bad first edition book cover; The Great Gatsby,…